Cool New Marketing Technologies: Caught and Served

Helvetica – The Movie

coverplace480.jpgHellvetica… Helvomita… Helvetica is the most widely… er…. regarded font next to Arial, which only get’s it’s notoriety because of it’s homonym-ity with a half-naked Mermaid.  The anorexic font gets it’s big screen debut as Helvetica makes it’s way around the globe.

Check out the Helvetica vs. Arial game.

Also see the rest of the links to other Helvetica goodies at Buzzfeed.

Those of us in the Boston area will have to wait until May to catch it at SEGD.

One Response to “Helvetica – The Movie”

  1. This is so my kind of editor-geek game–thanks!