A Wider Net

Buzzfeed offers a link clusterbomb around Calvin Kleins new scent for “technosexuals” - people who use text messages and blogging to arrange hookups. That’s without a doubt the most bizarre market segmentation I’ve heard this year.

The new product is called CKin2u and CK hopes to capture this vertical-trying-to-be-horizontal with the same level of success they enjoyed with CK One - whose name seems to imply a product meant to appeal to people who prefer to be “one” - alone, and unsmelled.

We don’t often see these kinds of campaigns in the B2B space