A Wider Net

Every blogger has his leftovers. And for leftovers comes Tumblr. At least that’s what I see it for - all the little stuff that you want to post but can’t/shouldn’t/won’t post on your main blog. It creates a Tumblog - a running log of thoughts, snippets, posts, scraps, and ends.
I played with it for a few minutes - and in those few minutes I had my own Tumblog created. You can make simple posts, quote text, insert conversation snippet, upload videos and images, integrate multiple RSS feeds, and even moblog to it. For a better example try Leo Laporte’s tumblog or the project.ioni.st . (I’m not sure if the last one is a Tumblr tumblog but it’s a tumblog either way.)

They also have an alpha version of “radar” - a display of recent tumblr posts - which is designed to help people discover other tumblogs.

I’m not sure at the moment how I would prescribe this to a typical marketing person. You may find them easy and fun enough to want one for each new campaign as a sort of progress journal. If you find a great marketing application let me know. At the very least, you can use this as a creative outlet - something many people in our business need from time to time.