Cool New Marketing Technologies: Caught and Served

Ning 2.0 – Need a Social Network, Cheap?

Ning, a service that allows you to build your own social network, made waves today on Scoble and TechCrunch. Ning was co-founded by Marc Andreessen, founder of Netscape, and Gina Bianchini, the current CEO. Ning’s social networks allow you to build a community of users who share a common passion in something, and enable them to share media and communicate. They can be public or private, and they cost next to nothing out of the box (more if you hire a company to design and reskin your network completely.)

This may be a terrific solution for smaller meetings and conferences. I haven’t had a chance to play with it yet, but the design flexibility and low cost make it worth a try.

As Marc Andreessen said in his Scoble interview, every political campaign will have a social network. Here’s an example of a Ning network built for people who want to draft Al Gore into office:

gorening.jpg

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This entry was posted on Tuesday, February 27th, 2007 at 7:46 pm and is filed under Event Solutions, Marketing Technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 Responses to “Ning 2.0 – Need a Social Network, Cheap?”

  1. sue pelletier says:
    February 28, 2007 at 12:43 pm

    Have you played around with it yet? I’m liking the concept so far, but haven’t really spent any time with it yet.

  2. Rob Everton says:
    February 28, 2007 at 3:30 pm

    I haven’t, Sue – but I plan to (hopefully this evening).

  3. Rob Everton says:
    March 2, 2007 at 3:22 pm

    Ok, I made a Ning. It’s a private Ning, a prototype for a client, so I can’t share it, but it was so dang easy – I’m sure I’ll make another at some point.
    I think this is definitely worth exploring as a small-medium meeting support tool.