The Maxtor Heap was at Macworld, too. This interesting public marketing campaign was designed to position Maxtor’s backup solutions as a “life saver” because losing data, such as digital photos, can literally be like losing a part of your life. After seeing the heap of photos in the Las Vegas Airport, and the heap of CD’s at the Las Vegas Convention Center South Hall, and then the cityscape of CD’s at the Maxtor booth, I figured I had found the end of the rabbit hole. Apparently not: 500 miles later at Macworld, the home of the iPhone launch, I spotted another Maxtor heap (of photos). This time, the signs adjacent to the heap were adorned with small Maxtor backup drives permanently affixed to the signs. I guess they figured that the drives would have been stolen in Las Vegas too quickly (or maybe they were?)
I watched for a few minutes while waiting for the show doors to open and no fewer than five people tried to yank the drives off the signs. I dearly hope there was a hidden camera on this sillyness as it would make a great viral marketing video for YouTube.
Apologies for the blurry photo.
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