A Wider Net

I met Allison Saget at a seminar for the upcoming Exhibitor 2007 show, at which she will be speaking about her book, The Event Marketing Handbook. Having finally gotten around to snagging a copy, I can tell you that it is loaded with hints, tips, philosophy, and smart practices for anyone using events as part of their marketing strategy. The book details her “EventBLT” approach that integrates Brand Recognition, Lead Generation, and Thought Leadership. It even has a great section on the technology mechanisms for lead generation. A great office gift, as long as it comes attached to something large and chocolate.