Keep Video Ads Short
According to iMedia Connection, a recent eMarketer study indicates that 46% of users would not watch a video ad longer than 20 seconds. I think that’s too long - especially for Gen Y.
On a related note, when you’re planning your webcasts, consider the success of video shorts found on You Tube, Google video, and recently, Brightcove (Get Smart clips - woot!) People LOVE short-and-to-the-point. Like this post.
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