A Wider Net

There’s a ton of video on the web. Among this ton of video, is nearly a ton of video we can all live without. Gotuit Media has an answer - personal video tagging from any video source. This means that you can watch a video on the web, anywhere, and using the Gotuit system, identify the part that’s cool or relevant and share just that part with people. Then, you can add other scenes from the same video, or scenes from other videos, and stitch them together into something entirely new. It could be a highlight reel of football moments, or presidential mispronunciations, or it could be a collection of commercials from all your competitors.
Sharing videos has great viral potential already, and sharing sequenced bits of videos can be all sorts of fun, but it’s going to give the ad-insertion people fits. Gotuit seems to allow you to serve up a piece of a video without any leading or trailing ads, and without any of the source owner’s player page brands or banner ads.
In this example, a user compiled a chain of their favorite Family Guy scenes.

I’m not sure how this is legal, except it’s possibly protected in much the same way deep-linking is protected on web sites.

This tool may have practical applications for marketing and communication people as well, allowing you to easily tag and organize pieces of videos to illustrate examples, provide training on specific subtopics, etc.

I think it also should remind us that putting a video on your website doesn’t mean it’s going to stay on your website. Assume it won’t - and make sure that video carries your brand and message even if it’s lifted out of your page or player. A simple “bug”, like a logo in the lower-right, may be all it takes.

Then, hope and pray that someone cuts up your video and sends it to a ton of friends, and they do the same, and so on, and so on, and so on…

Via Techcrunch.

round tuit