A Wider Net

Here’s a nice post about something I was noticing in our kitchen just the other day - Equal sugar packets with bold messaging. Since I’ve spent far too much time ranting about the fact that salt packets have “ingredients” on the side, which really really bugs me, it’s nice to see a marketing campaign on sugar packets that makes lots of sense.

Frankly, I’d rather see more edgy billboards on these packets, and I’m sure that has been done, but I imagine this hits the target Equal demo fairly well. I’d love to see how these little buggers boost brand perception.

Originally spotted on Seths blog.