Interesting RSS company
With all the buzz around the world of RSS, it seems like few have been able to actually monetize it. I ran into a company that is starting with a good idea. Offertrax is focused on enabling merchants and their products with RSS. The idea is that 97% of people leave without purchasing from e-commerce sites. RSS is a way to gain a level of commitment when the full sales conversion is not reached, continuing the conversation with the buyer – hoping to eventually bring them back to the site, or in-store, to buy.
From a consumer perspective RSS is a nice way to get information on our terms. Whether it is a feed from a news paper or blog (like this one) or from merchants as companies enable them, RSS puts the control back into the consumers’ hands.
What I keep waiting for is someone to arm the world of bloggers with a way to capitalize on their readers the way that affiliate programs did in the late 90s. Perhaps RSS’ role will be to leverage communities as buying groups or simple as an easier way to manage the flood of spam.
One thing is for sure; RSS is about to hit big. Whenever Microsoft agrees with anyone else, you know something’s brewing. Microsoft and Mozilla have agreed to use the same icon for RSS even loading it into MS Office 2007– a new standard….
the logo they agreed on….
http://blogs.msdn.com/rssteam/archive/2005/12/14/503778.aspx
You can check them Offertrax here:
(5 votes, average: 4.6 out of 5)
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