A Really Big Billboard.
Cool Hunter catches a lot of great billboards and other forms of large-scale public advertisement. They even have a section devoted to ads (highly recommended). From this section are a couple of my favorites. First, the ultra-low-tech door peephole micro-billboard has me wondering if anyone opened the door while they were applying them. Next, I’m still in awe of the humongous soccer promo that created the illusion of a giant player stretching across a highway. My favorite billboard was the Big 3D Cyberworld/Simpsons billboard (below). As you drove by, Bart Simpson appeared to skateboard through the billboard in 3D. Large outdoor displays can be technically complicated, but when properly executed, they generate category 5 PR.
Update: Forgot to mention another great resource for creative outdoor advertising examples: Billboardom.
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