Mirage Motion Media produces a unique wall-mounted lightbox that creates the illusion of 3D moving images as you walk by. What makes this remarkable is the fact that this sign has no moving parts, and no electronics other than a couple of light bulbs. The illusion is created by producing a special ultra-high-resolution print piece that is viewed through a series of incredibly narrow slits. Depending on where you stand, you see through the slits to view a different part of the printed graphic. As you walk by, you see a continuous series of images through the slits, creating the illusion of moving video. While loosely related to the Zoetrope, the stereo effect and larger images make this a powerful advertising medium. (I guess another BIG advantage over the Zoetrope is the fact that this is only 4″ thick, and a Zoetrope capable of images this large would be the size of one of those inflatable swimming pools at Walmart.) The illusion is startling and often results in people walking back and forth to make the image animate forwards and backwards. It’s clearly most effective next to moving sidewalks and areas where traffic flow is continuous. New graphics can be printed and inserted by simply lowering the hinged (and locked) front glass.
ADDENDUM – They appear to be out of business.
Tags: Innovation Day, Signage