Cool New Marketing Technologies: Caught and Served

Human Jumbotrons

Recently Philips unveiled Lumalive - a series of LED-laden fashion textiles that can emit bright colorful animations. In this video, a series of t-shirts spell P-H-I-L-I-P-S across the chests of seven models. Apparently this technology manages to produce these mesmerizing displays without sacrificing the softness of the fabric. I’m sure your imagination has already produced and filed away a dozen uses for this in event marketing, guerilla marketing, experiential design, and so on. This is clearly a glimpse into the future of what AdsOnFeet is doing now. They equip a small fleet of people with LCD video monitors on their chests and set them loose to catch and interact with their target audience in the field. I look forward to seeing these devices connected to wireless feeds, displaying remotely-generated content and information in real-time. We’re hoping to see both of these at Innovation Day.
AdsOnFeetPhilips Lumalive

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One Response to “Human Jumbotrons”

  1. lenny says:

    where can i get this technology and how much does it go for pliz hit me back